Los Angeles will host its first Super Bowl without COVID-era restrictions on Sunday, Feb. 14, 2027, when Super Bowl LXI lands at SoFi Stadium in Inglewood on Valentine's Day.

The game caps a three-year run of global events at the $5 billion venue. Eight FIFA World Cup matches drew more than 560,000 fans in summer 2026, and SoFi is set to host Olympic swimming events in 2028. The California governor's office estimated the 2027 game could match the $477 million in economic impact the 2022 Super Bowl generated for the LA region, based on the earlier game's results.

NFL executive vice president Peter O'Reilly told the Los Angeles Times that the 2022 Super Bowl at SoFi, while successful, was hampered by pandemic limits. Opening Night was virtual. Rumors that the game might move to Dallas rattled the local market.

"I do think this Super Bowl gives us all the chance to do it full-on, in the way an L.A. Super Bowl can and should be," O'Reilly said.

Kathy Schloessman, chief executive of the Los Angeles Super Bowl Host Committee, called the 2027 cycle "our first normal Super Bowl planning." She said the 2022 relocation rumors "created a lot of havoc and uncertainty in our market."

ESPN will broadcast the Super Bowl for the first time, with a simulcast on ABC. It marks ABC's first Super Bowl since the 2005 season. Joe Buck and Troy Aikman will call the game, their seventh Super Bowl together, according to ESPN. A ManningCast alternate broadcast will air on ESPN2, and the game will stream on the ESPN App and NFL+ on mobile.

ESPN began its yearlong buildup on Feb. 8 with "The Handoff," a 24-hour event originating from SoFi Stadium, Hollywood Park, Disneyland Park and ESPN's LA studios immediately after Super Bowl LX.

Rams president Kevin Demoff told the Times that the broadcast deal represents a convergence of the NFL and LA's entertainment industry. He said the partnership among Disney, SoFi Stadium and the Rams fulfills what the league envisioned when it brought a team back to Los Angeles.

The Rams are the official host team, carrying financial commitments made when LA won the bid. Owner Stan Kroenke's Hollywood Park, the nearly 300-acre sports and entertainment campus surrounding SoFi, anchors the operation. The Los Angeles Chargers opted not to co-host this time, ceding the stage to Kroenke, but will make a significant seven-figure financial contribution to the host committee, the Times reported.

For the 2022 game, 225 women-, minority-, LGBTQIA+- and veteran-owned businesses participated through the host committee's Business Connect program, according to a SoFi Stadium press release. The committee plans to continue the program for 2027.

Before the Super Bowl arrives, SoFi hosts another first: the NFL's inaugural Thanksgiving Eve game on Wednesday, Nov. 25, with the Green Bay Packers visiting the Rams. The game will air on Netflix, part of a four-year NFL partnership that extends through the 2029-2030 season and reaches more than 200 countries.

Super Bowl LXI will be the ninth Super Bowl in the greater Los Angeles area and the first ever played on Valentine's Day. SoFi Stadium seats about 70,000 fans for regular events and can expand beyond 100,000 for major ones. The venue has hosted roughly 950 events since opening, including WrestleMania and Monster Jam.